Assignment 2 Example | Topics and Well Written Essays - 250 words

2 - Assignment Example University of Oregon track coach Bowerman wanted lighter and more resilient racing shoes for his runners. One of them, Phil Knight, was trying to devise a marketing plan to fulfill a school project. During his trip to Japan, Knight met with a Japanese shoe manufacturer. He told them his company, Blue Ribbon Sports, would distribute the manufacturer’s running shoes in the USA. Knight was able to sell $8,000 worth of Japanese-made running shoes. Later, Knight and Bowman named changed their company’s name to Nike. (A brief history of Nike, n.d.) Almost a decade after Nike was created Microsoft was invented by well-known software developers Bill Gates, Paul Allen and their friends because of their love for computers. Gate and Allen successfully wrote and sold a software program to Altair manufacturers. After this, they decided to form Microsoft. (The history of Microsoft, 2001) Even if I know how these brands were created, I would still buy their products. I believe in thes e brands. The quality of their products is always satisfactory. I think because of their status in the industry, the companies will always try to make excellent products. References: A brief history of Nike. (n.d.). Retrieved from http://xroads.virginia.edu/~class/am483_97/projects/hincker/nikhist.html on May 10, 2011.