Small Business Start-Up Coursework Example | Topics and Well Written Essays - 500 words

Small Business Start-Up - Coursework Example 2. Jane and Michael have also prepared a break-even chart, showing fixed costs, total costs and total revenue. In doing this, they have assumed that the highest number of orders they could cope with is 2,500 a month. Your second task is to prepare this break-even chart. Michael and Jane plan to apply a wide range of marketing strategies for their business. Key among the strategies to be applied include but not limited to personal selling, fliers, posters, rack cards and signage. The entrepreneurs have decided to use the following promotional strategies owing to the fact that they are quite economical, easy to apply and the fact that their area operation is quite limited. For instance, the market niche for the business involves serving the wealthy homes of The entrepreneurs are interested in maintaining contact with their loyal customers. This is to ensure that the business does not lose their loyal customers to their competitors. Michael and Jane will employ techniques such as email to frequently contact their customers. Considering that Michael and Jane are still youths with limited skills in analyzing information relating to market patterns it is obvious that an individual will place a considerable low confidence level on the survey results of the young entrepreneurs.